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Brand assets API: a brand’s official logo files, by domain

Logo, icon, one-colour and dark versions, and the files the brand itself publishes in its kit. One search call, direct URLs, no key.

Alon Harpaz
Alon Harpaz, Founder of LogoAPI.sh Updated · 6 min read
Contents

LogoAPI.sh is a free brand assets API for logo files: https://logoapi.sh/search?q=stripe returns the brand’s logo and icon URLs, and for 702 brands, every version from the brand’s own kit as a direct file URL. No key, no signup.

“Brand assets” usually means the files in a company’s press kit: the main logo, the square mark, a white version for dark slides, maybe a horizontal lockup. Getting them by hand means finding the press page, downloading a zip, and picking the right file. That is fine for one brand. It does not work for an app that shows hundreds of customers, partners or integrations.

This page explains what our API returns, what it does not, and how it compares with the other services people find for this search.

Short answer

If you know the domain, you do not even need a call. These are plain file URLs:

https://logoapi.sh/stripe.com.svg        logo (wordmark when we have one)
https://logoapi.sh/icon/stripe.com.svg   square icon
https://logoapi.sh/stripe.com.png        PNG, 128 to 1024 px
https://logoapi.sh/white/stripe.com.svg  one colour: white, black or grey
https://logoapi.sh/dark/stripe.com.svg   for dark backgrounds

To list every file we have for a brand, including its official kit versions, call search. No key. No signup. No attribution. 2M requests a month per site. Free.

What you get

Brand assets in the LogoAPI.sh API, Nov 4, 2026
AssetHow to get it
Main logo/{domain}.svg, or .png
Square icon/icon/{domain}.svg
Brand-kit versions/v/{slug}/{domain}.svg or .png, listed in versions from /search. The brand’s own files, untouched.
Official white, black, dark/white/, /black/, /dark/. When the brand ships its own file, you get it untouched (X-Logo-Variant: official); otherwise we make one.
Grey/grey/{domain}.svg, made by us
Brand kit pagekit_url in /search: a link to the brand’s own kit page or download, on its site
By stock ticker/ticker/{SYMBOL}.svg for listed companies in the catalog; ticker and exchange in /search
For AI agentsMCP server at /mcp with the same lookup and search

Kit versions are the brand’s own files, byte for byte. We never redraw a logo or rebuild it from parts. When a kit file is flagged as the primary logo, it becomes the main logo at /{domain}.svg too.

What it does not cover

Logo files only.No brand colours, fonts, banners, photos or company data in the API. Brand pages on logoapi.sh show up to five colours taken from the logo, but you cannot fetch them as JSON yet. If you need fonts or full company profiles, a paid service like Brandfetch fits better.

Two more limits, so there are no surprises:

  • Not every brand has kit versions. 702 of 5,031 brands do today. For the rest you get our checked logo, icon and the made versions above.
  • No zip download. kit_url points at the brand’s own site. We mirror single files from the kit, not the whole package.

How it works

  1. We read the brand’s own kit.For each brand with a public press kit or brand guidelines page, we save the logo files it publishes, with the label the brand gives them.
  2. Each file is labelled.Kind (logo or icon), background (light or dark), and which file is the main one. Files with an odd label or a missing file are dropped at build time.
  3. Each file gets a stable URL./v/{slug}/{domain}.svg. The file is served byte for byte, with an ETag, open CORS and the header X-Logo-Variant: official.
  4. Search lists them./search?q= returns the brand with a versions array and the kit_url, so your code can pick a file by label or kind.

A real result, from the live API.

GET https://logoapi.sh/search?q=resend.com

{
  "query": "resend.com",
  "results": [{
    "domain": "resend.com",
    "name": "Resend",
    "logo": "https://logoapi.sh/resend.com.svg",
    "icon": "https://logoapi.sh/icon/resend.com.svg",
    "format": "svg",
    "tags": ["devtools"],
    "source": "https://resend.com/",
    "wordmark": true,
    "versions": [
      { "label": "Logo Wordmark Black", "kind": "logo", "primary": false,
        "format": "svg", "url": "https://logoapi.sh/v/resend-wordmark-black/resend.com.svg" },
      { "label": "Icon White", "kind": "icon", "primary": false,
        "format": "svg", "url": "https://logoapi.sh/v/resend-icon-white/resend.com.svg" },
      { "label": "Logo Wordmark White", "kind": "logo", "primary": false,
        "format": "svg", "url": "https://logoapi.sh/v/resend-wordmark-white/resend.com.svg" },
      { "label": "Icon Black", "kind": "icon", "primary": false,
        "format": "svg", "url": "https://logoapi.sh/v/resend-icon-black/resend.com.svg" }
    ],
    "kit_url": "https://resend.com/brand",
    "score": 100
  }]
}

Brand assets APIs compared

The services that show up for “brand assets API” do different jobs. Here are the facts side by side.

LogoAPI.sh from its code and docs, Nov 4, 2026. Rival cells from their official docs and live requests, checked Nov 4, 2026.
LogoAPI.sh Brandfetch Logo.dev Simple Icons
Logo filesSVG and PNG; logo and iconYes; SVG for logo and symbol typesJPG, PNG, WebP on the CDN. The Brand API downloads PNG, JPG or WebPOne-colour SVG icon
Brand’s own kit filesYes, for 702 brands, untouchedBrands can claim and edit their profileNot in the docsNo; redrawn to one colour
Dark and one-colour/dark/, /white/, /black/, /grey/Light and dark themestheme and greyscale optionsAny one colour
Brand coloursNot in the API (brand pages only)Yes, in the Brand APIYes, in the Brand APIOne hex per brand in the package
FontsNoYesNoNo
KeyNoneClient ID for logos; API key for the Brand APIPublishable key; secret key for the Brand APINone
Free tier2M requests a month per siteLogo API: 1M a month, fair use. Brand API: 100 free fetches, one time500K CDN requests a month plus $5 in API creditsFree, open source

In short: pick Brandfetch if you need the full brand profile, with colours and fonts, and can use a key. Pick LogoAPI.sh if you need the right logo file, including the brand’s own versions, with no key and no setup. Pick Simple Icons for small one-colour UI icons.

Use it in your code

Pick the brand’s white logo for a dark slide

const r = await fetch("https://logoapi.sh/search?q=resend.com");
const { results: [brand] } = await r.json();  // best match first
const white = brand.versions?.find(v => v.kind === "logo" && /white/i.test(v.label));
const src = white?.url ?? `https://logoapi.sh/dark/${brand.domain}.svg`;

If the brand has no white version in its kit, fall back to /dark/: it uses the brand’s official dark file when one exists, and a contrast rule when not. See logos for dark background.

Link to the brand’s guidelines

When you show partner logos, link kit_url in your admin UI, so your team can check the brand’s rules before a launch.

FAQ

Is there a free brand assets API?

For logo files, yes. LogoAPI.sh returns a brand’s logo, icon and official brand-kit versions by name or domain. No key, no signup, no attribution. 2M requests a month per site. Free.

Does the API return brand colours and fonts?

No. The API returns logo files only. Brand pages on logoapi.sh show up to five colours taken from the logo, but those are not in the API. Fonts are not covered.

What is an official brand-kit version?

A logo file the brand itself publishes in its press kit or brand guidelines, like a horizontal lockup or a version for dark backgrounds. We serve it untouched at /v/<slug>/<domain>.svg and list it in the versions field of /search.

How do I get every logo version for one brand?

Call https://logoapi.sh/search?q=<name>. When we have the brand’s kit, the result has a versions array with a label, kind, format and direct URL for each file, plus kit_url, the brand’s own kit page or download.

Can I download the brand’s full press kit zip from the API?

No. kit_url links to the brand’s own kit page or download, on its site. We mirror single logo files from the kit, not the whole zip.

Can I use these logos in my product?

You can hot-link and cache them. The logos stay trademarks of their owners, so follow each brand’s guidelines; brand pages link to them when we know them.

Disclosure: we build LogoAPI.sh. Rival facts from each provider’s own pages; terms change, so check theirs before you decide. Logos are trademarks of their owners.

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