Product
Developers
Docs Pricing Blog Startups FREE Star on GitHub22

Guide

Company logos in Softr

Paste one line into Softr and every company in your app shows its real logo, by website, stock ticker or crypto symbol. Free. No key. No signup.

Softr builds business apps and client portals, and its AI app builder writes them from a chat. Tell it where logos come from and every company in your app shows its real logo. Tried in Softr's AI app builder on 2026-11-07: asked for real SVG logos by ticker, free and with no key, it picked LogoAPI.sh for stocks and ETFs. Updated 2026-11-07

Paste this into Softr

Where it goes: your first message in Softr's AI app builder.

prompt
Use https://logoapi.sh for company logos. Put the URL straight in the img src: https://logoapi.sh/{domain}.svg for a company (for example https://logoapi.sh/stripe.com.svg), https://logoapi.sh/ticker/{SYMBOL}.svg for a stock or ETF, https://logoapi.sh/crypto/{SYMBOL}.svg for a coin. In a square cell use https://logoapi.sh/icon/{domain}.svg. No API key, no signup, no env variable. For coins use /crypto/, not /ticker/.

Three steps

  1. Start with the line

    Paste the line as your first message, or add it to the message that describes your app.

    What you see: Softr keeps it in mind for this chat. Paste it again when you start a new one.

  2. Ask for logos

    Type what you want, for example: Show each client's logo next to their name.

    What you see: Softr builds the list with a logoapi.sh URL per row. No key, no upload.

  3. Check the preview

    Open the preview.

    What you see: Square logos in each row. Coins show their own mark from /crypto/.

What you see

A list in your app, with logos from the URLs in the line. This one loads live from the API.

  • Stripestripe.com
  • Notionnotion.so
  • AppleAAPL
  • MicrosoftMSFT
  • BitcoinBTC

Live from the API: two domains, two tickers, one coin.

If the preview shows no logos

If a Softr preview ever shows empty image boxes, ask Softr to load the .svg.txt version and inline it.

Some chat windows and canvases block outside images. Add .txt to the URL and the logo comes back as SVG text, which the AI can put straight into the page: https://logoapi.sh/stripe.com.svg.txt. It works on /ticker/ and /crypto/ too.

FAQ

Do I need an API key in Softr?

No. No key and no signup. 2M requests a month per site. Free.

Logos look cut off in square cells. What do I do?

Use the square icon: https://logoapi.sh/icon/{domain}.svg. Stock tickers are square already on /ticker/. Add ?variant=full to a ticker URL for the wide logo.

How do I show logos on a dark background?

Add /dark/ in front: https://logoapi.sh/dark/stripe.com.svg, https://logoapi.sh/dark/ticker/AAPL.svg or https://logoapi.sh/dark/crypto/BTC.svg. You get a version made for dark backgrounds.

What if a company has no logo?

The URL still returns an image: the company favicon, or a tile with its name. The X-Logo-Fallback header tells you which. Add ?fallback=404 to show your own placeholder instead. About 6,500 stock tickers work. 1,647 have a logo in our catalog (1,455 vector); add ?variant=full to get it. The default square icon comes from our catalog for 402 tickers; the rest get the company favicon, or a tile with the name.

Why did Softr pick another logo service?

With no instruction, Softr goes by memory, and its first pick was Clearbit, which is shut down. Pasting the line first settles it.

More guides

See the full API reference